Zadig & Voltaire has chosen Lila Moss as an ambassador.
The 23-year-old Moss was photographed at Hotel Château Voltaire in Paris, which is owned and operated by Thierry Gillier, the chief executive officer and founder of Zadig & Voltaire. Gillier also owns such brands as Poiray, Lucien Pellat-Finet and jewelry brand Aurelie Bidermann.
The campaign was photographed by Francesc Planes and will appear globally in print and digital.
Interestingly, Moss’s supermodel mother Kate was the brand’s face in 2019 and designed the Kate bag, which remains in the company’s assortment today.
Dan Sablon, creative director of Zadig & Voltaire, said, “Lila felt like the natural choice for this campaign in every way: fresh, sophisticated, fun and with an impeccable personal taste that resonates strongly with Zadig & Voltaire. It’s clear she is the perfect muse for this new chapter of the brand, since her youthful energy and natural confidence perfectly embody our future-facing vision for the house.”
Sablon was appointed creative director in February, overseeing ready-to-wear, handbags, eyewear and store design as part of a brand revamp.
Gillier said, “Kate has a long history with the brand and it’s wonderful to welcome Lila into our family, too, seeing Zadig & Voltaire interpreted across generations by mother and daughter.”
Lila Moss made her runway debut in 2021 walking in a Miu Miu show during Paris Fashion Week. She has appeared on the covers of British Vogue, Vogue Hong Kong, Vogue Japan and Vogue España. In addition to Miu Miu, she has modeled for such brands as Marc Jacobs Beauty, Yves Saint Laurent Beauty, GapStudio, Burberry, DKNY, Versace, Fendi, Calvin Klein, Maje and Victoria’s Secret.
As reported last month, Moss lent her voice to a new partnership between mindfulness platform Calm and insulin pump brand Omnipod. The partnership offers a suite of tailored mindfulness resources called “The Mind in Range Collection,” which includes a sleep story narrated by Moss, who is an Omnipod user living with Type 1 diabetes.
