In an enchanting collaboration that brings together imagination and craftsmanship, designers Tanner Richie and Fletcher Kasell are set to launch a unique wedding capsule entitled “Happy Ever After.” This exciting collection features creations from three talented independent sellers on Etsy, aiming to provide couples with personalized touches for their big day.
The eight-piece capsule includes elegant ties from HandsomeandLace, priced between $100 and $150, delicate veils crafted by Whichgoose ranging from $300 to $800, and customizable invitations from UTWOStudio, available for $15 to $35 each. This collection will debut online on Wednesday, coinciding with Tanner Fletcher’s second show during New York Bridal Fashion Week at St. Bartholomew’s Church. Additionally, fashion enthusiasts can explore the collection during the brand’s inaugural wedding expo, which will be open to the public following early registration.
Richie and Kasell, known for their keen eye for vintage finds, are passionate about sourcing inspirations for their wedding plans from Etsy. According to Kasell, “When it comes to planning a wedding, you have two options: work with a planner or dive into the intricacies yourself.” Embracing the hands-on approach, the duo embodies a scrappy spirit, immersing themselves in every detail of their forthcoming nuptials.
The designers have cultivated a DIY ethos in their events, recently collaborating with Etsy for their spring 2026 “Re-decorating” runway performance, showcasing a homeware collection. With weddings representing a substantial portion—50%—of Tanner Fletcher’s direct-to-consumer sales, this new capsule highlights their strategy to further invest in the wedding market. As Kasell articulates, “This is significant for us, and we want to keep expanding into that space.”
Central to the “Happy Ever After” concept is the vision of Whichgoose’s founder, Emily Suidikas, who designed a stunning veil featuring the phrase ‘Happy Ever After,’ which caught the attention of Richie and Kasell. They reached out to her, along with HandsomeandLace and UTWOStudio, to reinterpret Tanner Fletcher’s distinctive design elements, including signature bows, rosettes, and delicate lace.
This Etsy collaboration serves as merely the prologue to a whimsical narrative that Richie and Kasell intend to create this season. The excitement surrounding their upcoming collection echoes the charm of classic fairy tales, as Kasell explains, “We aspire to modernize the traditional fairy tale theme.”
As the designers prepare for this year’s show, they reflect on last year’s unique closure, which featured a spontaneous marriage ceremony. “This time, the presentation will unfold like a mini ballet… The wedding segment can often feel repetitive, yet Tanner Fletcher aims to provide an experience that feels fresh and unprecedented,” Kasell noted, setting expectations for an unforgettable performance.
Amidst their enchanting designs, an elegant lace bowtie from HandsomeandLace is among the standout pieces, showcasing the meticulous craftsmanship and attention to detail that informs this entire collection.
In embracing a blend of innovation and tradition, Tanner Richie and Fletcher Kasell’s “Happy Ever After” collection celebrates the spirit of love and individuality, making it a dream choice for couples seeking something special for their wedding day. As they prepare to unveil this beautiful capsule, it promises to inspire many as they write their own fairy tales.
