The Biebers are making waves in the beauty industry.
As Justin Bieber takes the stage at Coachella this Saturday, the power couple is set to unveil Spotwear, a new venture within the Rhode brand, which Hailey Bieber established in 2022.
Mark your calendars for April 13, as Rhode’s website will showcase a line of hydrocolloid pimple patches inspired by playful motifs such as mushrooms, daisies, jelly beans, and bubbles. This launch will also include a limited-edition peptide lip treatment in caramelized banana and a peptide eye prep in banana peel flavor, each priced at $16.
Hailey revealed that these charming patches are not just a gimmick but are here to stay. “They will become a staple for our brand,” she noted during her conversation with WWD.
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“Wearing pimple patches outdoors has become a trend,” Bieber remarked. “People are incorporating these playful stickers into their daily lives, adding an Instagram-worthy touch as well. I like to refer to them as wearables, similar to the eye patches. There’s a cultural shift that has made these products enjoyable for everyone.”
The collaboration with Justin feels particularly authentic to Hailey. “Justin has been open about his skin struggles and frequently wears blemish stickers,” she commented. “This collaboration feels organic, and what better product to partner on than something that has personal significance for both of us—especially with Coachella as the backdrop.”
The debut will set the stage for an exciting array of designs to follow. “The shapes and colors are fun and truly represent the Rhode aesthetic. They’re not just visually appealing; they also aid in healing blemishes,” Bieber added.
The pimple patch category emerged mainly during the pandemic, with notable players like Starface, Peace Out Skincare, and Hero Cosmetics leading the way. The latter impressively sold to Church & Dwight in 2022 for $630 million.
“We’re entering a well-established category,” Hailey acknowledged. “Numerous brands have paved the way before us and done a fantastic job. However, we aim to inject our unique Rhode flair into this space, creating our own version of what’s already out there.”
In the past year, Rhode has witnessed significant growth, including its acquisition by E.l.f. Beauty in 2025, which preceded its debut retail partnership with Sephora. According to E.l.f.’s latest earnings report, Rhode has emerged as the top brand in Sephora’s North American market, with its launch in the U.K. outperforming previous efforts by a significant margin. By the end of December 2025, Rhode achieved impressive sales of $128.2 million, as detailed in a filing with the Securities and Exchange Commission.
The Biebers’ latest foray into beauty not only showcases their personal style but also highlights the growing acceptance and fun surrounding skincare products. Their innovative approach promises to keep consumers excited while maintaining a product line that resonates with today’s culture. In a landscape crowded with competitors, their willingness to stand out through creativity and authenticity could set new trends in skincare.
