Rosé, a member of Blackpink, is spearheading the PUMA Speedcat campaign, bringing together a blend of style and adventure. The K-pop sensation shines in the sleek black Speedcat sneaker, paired with a vintage silver racing jacket that showcases a retro vibe.
Rosé for PUMA Speedcat 2024 Campaign
Set against a breathtaking desert backdrop, Rosé is featured alongside a classic car, evoking a sense of nostalgia. Another striking photograph depicts her in a sporty jersey and racing helmet, capturing the essence of speed for the sneaker brand.
The PUMA Speedcat, celebrated for its classic racing-inspired aesthetic, has been a popular choice for over 25 years. With fresh collaborations and limited-edition releases, the silhouette continues to entice fashion enthusiasts and trendsetters alike.
Available in classic black and red, the collection will introduce a new pink blush hue on December 5, 2024, accessible online and at select retailers.
This is not Rosé’s first partnership with PUMA; earlier this year, she showcased the Palermo sneaker style while serving as a brand ambassador.
Image Source: Rosé @ Instagram

























