In Milan, a day of relentless rain coincided with a flurry of creative presentations, showcasing the latest in luxury fashion. Highlights included Simone Bellotti’s impressive debut at Jil Sander, a vibrant Fendi runway show, a dynamic Etro performance, and an innovative exhibition by Loro Piana.
Jil Sander: Embracing a Modern Minimalism
Simone Bellotti marked his inaugural collection for Jil Sander by drawing on the brand’s minimalist heritage while injecting fresh energy into the designs. Held in Jil Sander’s historic Milan headquarters, the show maintained a contemporary vibe devoid of any retro elements.
The collection featured a monochromatic palette with ultra-light wool shirt jackets, sleek paper leather blazers, and creatively designed lambskin outerwear. As the show kicked off, veteran model Guinevere Van Seenus captured attention in a chic white leather skirt paired with a striking electric blue cashmere top. This laid the groundwork for knee-length dresses that cleverly revealed skin through strategic slits.
Bellotti’s skillfully tailored leather pieces are designed to pair seamlessly with leggings and minimalist footwear, while his use of innovative materials like technical taffeta adds a modern twist. The show also introduced striking mille-feuille cocktail dresses that swayed gracefully with every stride of the models.
“Jil Sander embodies both a classical rigor and a quest for modern lightness, striking a balance between these two elements is at the core of my design philosophy,” Bellotti shared, emphasizing his approach to the collection.
Bellotti’s background includes notable experience with brands such as Gucci and Bottega Veneta. His invitation, featuring evocative photographs by Richard Prince, hinted at his sophisticated design intentions. By the end of the show, Bellotti received a heartfelt response from the audience, embodying the essence of a well-executed debut.
Fendi: Crafting a Playful Elegance
Silvia Fendiโs latest collection radiated luxury balanced with playful aesthetics, showcasing her deep understanding of the Fendi brand’s heritage. The show took place in a newly transformed space featuring a bold, multicolored design reminiscent of a vibrant checkerboard.
The atmosphere was enhanced by an unexpected soundtrack of industrial rock, which set a lively tone for the models stylishly showcasing silk skirts, woven leather dresses, and asymmetrically cut sarongs.
The daisy motif was a key element, appearing in various formsโfrom airy blouses to chic cashmere coats for men. A color palette brimming with vibrancy highlighted knitted pieces such as bikinis and elegant suits, with the final section featuring stunning layered cocktails that glimmered under the lights of the venue.
Fendi’s new flagship on Via Monte Napoleone unveiled multiple creative spaces, including artisan workshops for custom orders, reflecting the brand’s commitment to experiential luxury. The CEO emphasized the emotional resonance of this new establishment, tying it back to Italian heritage.
Etro: Celebrating Movement and Heritage
Etro’s collection took inspiration from flags, emphasizing fluidity and movement. The show was a celebration of the brand’s rich textile heritage, marked by eclectic designs that captured the spirit of freedom.
Held in a military environment, the show featured a powerful live performance that resonated with the eclectic vibe of the garments. Marco de Vincenzoโs presentation was a true reflection of his best work since joining the house, blending vibrant prints with intricate craftsmanship.
From ruffled dresses to oversized crochet tops, the collection celebrated individuality with an adventurous meld of fabrics, styles, and accessories like large hats, creating an atmosphere reminiscent of festival culture.
Loro Piana: Intersection of Fashion and Art
Loro Pianaโs presentation occurred at the Palazzo Citterio, a newly inaugurated venue dedicated to 20th-century art, setting the stage for a unique blend of fashion and artistry.
Each design showcased the brandโs dedication to exceptional fabrics, enriched by the artistic ambiance of the venue. The collection featured elegant pieces complemented by artistic hats and caps, creating a cohesive narrative between garments and the showcased artworks.
Among the introductions, a silk tweed that encapsulates the elegance that Loro Piana is known for, alongside innovative linens that transform how light interacts with materials, illustrating the brand’s commitment to quality.

























