If you’ve been keeping an eye on the fashion scene, you’re likely aware of the latest buzz: Demna has officially taken the helm as Gucci’s creative director. Appointed in March 2025 after the departure of Sabato De Sarno, Demna made a striking debut during February’s Milan Fashion Week. This Italian luxury brand, which has roots dating back to 1921 when Guccio Gucci founded it, is undergoing a significant transformation under his direction. Recently, Demna has collaborated with renowned photographers Mert Alas & Marcus Piggott, specifically to capture the essence of Gucci’s handbag campaign for 2026. The spotlight is on iconic figures Kate Moss and Emily Ratajkowski, who embody sultry confidence and charm in the imagery celebrating the Borestto and Giglio handbag styles.
Kate Moss & Emily Ratajkowski for the 2026 Gucci Handbags Campaign
Reactions from Fashion Enthusiasts
The campaign has elicited enthusiastic responses from fashion aficionados. One forum member exclaimed, “I am in love with this! It takes me back to Frida Giannini’s glamorous era at Gucci. Kate looks incredible—the dramatic eye makeup, the hair, the attitude—it’s all spot on!”
Another member chimed in, stating, “Kate is absolutely selling these bags! Her charisma shines through each shot.”
Admiring the photography, another post noted, “Both women look stunning! The style captured by Mert & Marcus is simply breathtaking.”
To echo the sentiment on Kate’s impact, another passionate comment remarked, “She is breathtakingly beautiful, and her presence delivers an undeniable allure to this campaign.”
To explore more from the captivating ‘Beauty and the Bag’ campaign featuring Kate Moss and Emily Ratajkowski, immerse yourself in the dynamic conversations unfolding within the fashion community around this release.
