Luxury meets leisure in the heart of the Gulf as Jumeirah, a prestigious hotel group based in Dubai, announced an exciting collaboration with renowned designer Faiza Bouguessa. This partnership marks the launch of their exclusive capsule collection, set to debut on November 6.
The collection, named Jumeirah Heritage Club, draws inspiration from a sense of coastal nostalgia and belonging. It reflects the distinctive essence of Dubai’s shoreline and will be made available for global purchase.
Established in 1997, Jumeirah is recognized as a leading name in luxury hospitality, managed by the Al Maktoum family. The chain operates approximately 30 properties worldwide, featuring iconic locations such as the Burj Al Arab, a symbol of luxury, along with the picturesque Jumeirah Olhahali Island in the Maldives, the art-driven Jumeirah Capri Palace in Italy, and the stylish Jumeirah Carlton Tower in London.
This new capsule beautifully merges Bouguessa’s hallmark minimalist style with Jumeirah’s sophisticated elegance. Each piece is crafted to embody the textures, colors, and silhouettes reminiscent of the region’s most celebrated coastal destinations. From the warm, sun-baked shades of historic Jumeirah to the calm lines of the sea, the collection authentically reflects the spirit of Dubai’s picturesque coast, marking the origins of Jumeirah’s story.
Faiza Bouguessa expressed her vision: “Jumeirah has always embodied the essence of Dubai — a locale filled with emotion, memory, and a strong sense of community. Our discussions focused on capturing that understated elegance and translating it into pieces that feel both contemporary and familiar. The collection, inspired by the rhythms and textures of coastal Dubai, reimagines its effortless sophistication through Bouguessa’s minimalistic perspective, blending simplicity with structure and a sense of nostalgia that connects past with present.”
The capsule presents a unisex selection of elevated essentials, featuring jumpers, T-shirts, and caps designed with clean lines and contemporary cuts. A minimalist logo motif is present throughout, with certain items showcasing an image of the iconic Burj Al Arab, which redefined luxury hospitality over twenty-five years ago.
Michael Grieve, Jumeirah’s chief brand officer, highlighted the importance of the collection: “Jumeirah Heritage Club serves as a timeless homage to our roots along Dubai’s coast and represents the sophistication in our brand’s ongoing journey. Hospitality and fashion appeal to a similar clientele, both seeking emotional connection through design, storytelling, and experiences. The intersection of these two realms is creating a new era of experiential luxury that blends creativity, craftsmanship, and care to offer meaningful moments. That spirit defines Jumeirah, where cultures converge, creating a space for global dialogue and connection.”
In addition to its presence in the Gulf, Jumeirah also features a range of properties across China, Bali, and Spain.
