The beauty-from-within sector continues its rapid consolidation as another prominent supplement label finds a new corporate home. Imaraïs Beauty, the “clean” ingestible wellness brand launched in 2021, has been acquired by Healthy Extracts (OTCQB: HYEX), a Nevada-based company specializing in nutraceuticals. While the financial specifics of the transaction remain confidential, the move signals a strategic effort to scale the influencer-backed brand across global markets.
Healthy Extracts Strengthens Wellness Portfolio with New Acquisition
Healthy Extracts, a publicly-traded entity on the OTCQB venture market, is positioning itself as a major player in the mid-level wellness space. The company reported annual revenues of $4.5 million in 2025 and is showing steady momentum with $1.6 million recorded in the first quarter of 2026. By bringing Imaraïs Beauty into its fold, Healthy Extracts adds a high-profile, retail-ready brand to a portfolio that already includes Gummy USA, BergametNA, and Ultimate Brain Nutrients.
Leadership at Healthy Extracts views this merger as a cornerstone for future growth. Duke Pitts, the company’s president and chief operating officer, noted that the synergy between the two organizations provides a robust foundation for scaling Imaraïs effectively. The acquisition is intended to leverage the infrastructure of Healthy Extracts to enhance the market share of Imaraïs within the competitive health and beauty landscape.
Omnichannel Success and Global Retail Footprint
Since its inception by Nutrabolics co-founder Aaron Hefter and fitness personality Sommer Ray, Imaraïs Beauty has carved out a niche with its plant-based, youth-boosting gummies. Priced accessibly at approximately $25 for a monthly supply, the brand has successfully navigated the “omnichannel” retail environment. Unlike brands that rely solely on direct-to-consumer sales, Imaraïs has established a significant presence in diverse shopping environments, from specialty beauty retailers to traditional grocery chains.
Currently, the brand is available via Ulta Beauty’s digital platform and occupies shelf space at major retailers including Target, Sprouts Farmers Market, Shoppers Drug Mart in Canada, and Boots in the United Kingdom. A major domestic expansion is scheduled for this summer, with Imaraïs slated to enter 4,400 CVS Pharmacy locations across the United States. Following this domestic push, the brand is eyeing international growth in Australia and the Middle East.
Leadership Roles and Strategic Integration
Post-acquisition, the leadership structure will remain deeply integrated with the brand’s original vision. Aaron Hefter will maintain his role as president of Imaraïs while taking on the additional responsibility of chief branding officer for Healthy Extracts. This dual role suggests that Hefter’s branding expertise will be applied across the parent company’s wider portfolio.
Hefter emphasizes that the brand’s versatility is its greatest asset. By performing well in varied environments—ranging from high-end medspas to mass-market drugstores—Imaraïs appeals to a vast demographic of health-conscious consumers. Don Swanson, chairman and CEO of Healthy Extracts, echoed this sentiment, stating that the acquisition is a paramount step in securing a larger slice of the lucrative beauty supplement market.
The Growing Momentum of Wellness Mergers and Acquisitions
This deal arrives amidst a flurry of activity in the functional food and supplement space. Recent months have seen significant investment and acquisition activity, including Unilever’s purchase of the supplement brand Grüns and Herbalife’s acquisition of Bioniq. Additionally, the multimillion-dollar funding round for Lucille Health, led by Iris Ventures, further highlights the appetite for brands that bridge the gap between traditional skincare and internal nutrition.
Summary of Brand Vision and Future Outlook
As Imaraïs Beauty transitions into this new chapter, its core mission remains centered on simplicity and transparency. Chief Innovation Officer Sommer Ray emphasizes that the brand was designed to move away from “performative” beauty routines in favor of honest, ingredient-driven solutions. Under the umbrella of Healthy Extracts, the brand aims to set a higher standard for the industry, prioritizing ingredient integrity as it scales its global retail footprint. This acquisition not only provides the capital necessary for expansion but also validates the “beauty-from-within” trend as a permanent fixture in the modern wellness economy.
