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    Mammut’s Parent Considers Selling Iconic Swiss Outdoor Brand

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    Mammut Sports Group AG, the Swiss outdoor gear specialist, is currently considering a potential sale, according to reliable sources.

    Jacobs Capital, the owner, is aiming for over €500 million ($584 million) from this prospective transaction. Both Jacobs and Mammut have engaged Houlihan Lokey Inc. to assist in the process.

    These discussions are still in the early stages and may not lead to a final agreement, as sources noted on the condition of anonymity due to the sensitive nature of the information. Representatives for Jacobs Capital, Mammut, and Houlihan Lokey have opted not to provide comments.

    Founded in 1862, Mammut delivers high-quality gear for mountain sports enthusiasts. The company was acquired by Telemos Capital in 2021, which subsequently merged with the family office responsible for managing the wealth of the famed Swiss chocolate dynasty, Barry Callebaut AG. Now consolidated under Jacobs Capital, this entity also oversees diverse investments including Cognita Schools and healthcare firms.

    The sports gear market has attracted significant attention from both strategic and financial investors, driven by a robust consumer focus on fitness and outdoor activities. Recently, Anta Sports Products Ltd. acquired Jack Wolfskin in a deal worth $290 million and is reportedly eyeing a bid for Puma SE.

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